Here's What Dating In 2023 Looks Like [Infographic] - Venngage (2024)

When it comes to dating, everyone has their own story to tell. One easy way to get a leg up in this market though is to understand the latest dating trends.

Dating in 2023 continues to be driven by tech-enabled solutions as dating apps and websites remain a popular method for people to meet and fall in love.

Tinder is still the most popular dating app

It’s been 10 years since Tinder popularized the concept of swiping left or right.

According to the Pew Research Center, Tinder tops the list of dating apps and/or sites used by Americans with 46% saying they have used it to find love. Not far behind is the online dating service Match at 31%, and another dating app by the name of Bumble at 28%.

Interestingly, Tinder is mostly a young person’s game. Almost 80% of people under 30 use it compared to 44% of people between 30-49. Usage falls off a cliff after age 50 as older adults are 5 times more likely to use Match over Tinder.

Work-life balance is a top dating priority

A Bumble survey found that almost half of all people looking for partners (49%) had work-life balance as a top priority and sought partners doing the same.

And who can blame them?

With our ability to stay connected constantly, quality time and meaningful interactions have become a rare and valued commodity.

Gen Z is quicker to say ‘I love you’

Unless you’re a Gen Z’er, every generation agrees 4-6 months is an appropriate timeframe to confess your love. But the first generation to grow up with the Internet thinks 1-3 months is more than enough time.

Majority of Americans think dating has gotten harder

A pre-pandemic survey by the Pew Research Center found that 47% of Americans believed dating had become harder in the past decade.

And the pandemic and isolation during lockdowns has only made it harder. Many people are still working from home which minimizes opportunities to meet people in real-life along with other lifestyle changes requiring people to adapt new dating standards.

Overuse of dating apps can cause loneliness and create feelings of dissatisfaction

You’d think that dating apps would make us feel more connected, but there’s a limit.

Multiple studies show that using dating apps more than once a day can lead to feelings of FOMO (fear of missing out) as people end up constantly comparing themselves to others.

Additionally, using dating apps too much can make it difficult to form genuine connections with people as they can encourage people to focus on superficial qualities like physical appearance.

5 dating trends of 2023

This year was all about being genuine. Here’s a look at 5 dating trends that took off this year.

Bae Realing

This trend emphasizes authenticity and self-expression in dating profiles.

So say goodbye to edited photos and embrace unfiltered pictures to find connections based on genuine compatibility.

Open Casting

This concept promotes open-mindedness and flexibility in dating preferences.

Instead of limiting oneself to rigid criteria based on physical attributes or social constructs, singles are now more open to exploring connections with people who may not fit their traditional type.

Guardrailing

This approach involves setting clear expectations and boundaries early in a relationship to avoid potential misunderstandings and conflicts.

Singles are becoming more upfront about their needs and desires, fostering open communication and preventing unnecessary emotional investment in incompatible matches.

Wanderlove

Singles are embracing travel and exploration as a way to expand their horizons and connect with potential partners from different backgrounds and cultures.

This trend encourages individuals to step outside their comfort zones and seek new experiences that could lead to meaningful connections.

Normalization of virtual dating

Online dating platforms and virtual interactions have become normalized, providing a convenient and accessible way for singles to meet and connect.

Virtual dates have evolved beyond video calls, incorporating interactive activities and shared experiences to foster genuine connections.

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